Card Variants

Structurally different card designs. Each has distinct regions, layouts, and visual hierarchy.

Variant F

.card-stat

Two-region metric card: big number on top, detail panel below with darkened footer. Built for KPIs and results.

Static values:

78%
B2C Growth
Year over year
280%
B2B Revenue
Channel growth
24.87x
ROAS
Return on ad spend
<0.8s
Load Time
See how →

With animated MetricsCounter (counts up on scroll):

0%
B2C Growth
Year over year
0%
B2B Revenue
Channel growth
0x
ROAS
Return on ad spend
<0s
Load Time
Site performance

Full case study section pattern (two-column layout used on industry pages):

Case Study

Texas Metal Works

A product company stuck at local word-of-mouth. We built the growth engine and unlocked 78% B2C growth in 6 months.

Read the full case study
0%

Revenue growth

0%

B2B growth

0x

ROAS

<0s

Load time

Component

ProcessTimeline

Git-tree inspired vertical timeline. Trunk line, commit nodes, branch connectors, and tag pills. Data-driven via steps array.

step/foundation

Foundation

Audit your channels. Identify the biggest gaps and quick wins. Build the roadmap.

auditstrategyroadmap
step/core-build

Core Build

Stand up the systems: CRM, analytics, paid media, automations. Get the engine running and generating data.

CRManalyticsautomation
step/expansion

Channel Expansion

Activate dormant channels. Scale what works. Automate what drains time. Compound the gains.

scaleoptimizecompound

Side-by-Side on Dark

All variants with minimal content on a dark-section background.

.card

Standard

Flat gradient, single region.

.card-banded

Banded

Header region + body content.

.card-spotlight

Spotlight

Radial light bloom from corner.

.card-ridge

Ridge

Metallic top bar, milled edge.

.card-split

Split

Metallic left edge + content.

.card-framed

Framed

Header + body + footer.

Design Assets

Data Visualizations

Recharts-powered chart components that replace stock imagery across the site. Each uses our design system colors and renders as SVG, sharp at any size, dark-theme native.

Chart Component

SparklineStat

Stat card with embedded trend sparkline. Enhances .card-stat with a tiny area chart showing the story behind the number.

78%
B2C Growth
Year over year
96%
Retention Rate
Rolling 12 months
3.8%
Conversion Rate
Sitewide average
$108
Avg Order Value
Up from $85
Chart Component

RevenueGrowthChart

Full-width area chart in card-banded. Gradient fill dissolves into the dark card background. Dashed comparison line for previous year.

Monthly Revenue
CurrentPrevious Year
Chart Component

ChannelBreakdownChart

Horizontal and vertical bar chart variants showing revenue by channel. Visualizes the Revenue Multiples concept.

Channels (Horizontal)
Channels (Vertical)
Chart Component

BeforeAfterChart

Split comparison card. "Before" (flat, dim) vs "After" (growth, bright). Visual weight difference tells the transformation story.

Monthly Revenue
Before
$42K/mo
After
$98K/mo
Chart Component

ChartBackground

Decorative chart as background texture for CTA sections. Very subtle, no interaction, like a topographic line behind content.

Ready to see these numbers for your brand?

We embed with your team and build the growth engine from the inside.

Chart Component

RadialProgressCard

Donut chart showing completion state. Center displays fraction or percentage as HTML text for better styling control.

4/6channels
Channels Active
78%
Revenue Target
3/4connected
Integrations
Chart Component

FunnelChart

Pipeline visualization with custom SVG bars. Each stage narrows with conversion rates between stages. Colors gradient from dim to warm iron.

Sales Pipeline
Visitors12,400
24% ↓
Leads2,976
38% ↓
Qualified1,131
52% ↓
Proposals588
68% ↓
Closed400
Chart Component

DashboardMockup

Composite mini dashboard combining sparklines, bar chart, and key metrics. Shows "what your dashboard looks like with Umbral."

Revenue Dashboard
Live
Revenue
$85K
Retention
96%
AOV
$108