Your product sells itself. Your sales process should too.

For high-ticket, consultation-based businesses like garage doors, windows, HVAC, and remodeling. Fill the pipeline and close faster with a digital setup built for how you sell.

Sound familiar?

  • Most leads come from referrals and word-of-mouth. When they slow down, revenue drops with them.
  • You're paying for leads but can't tell which ones actually turned into booked appointments, or closed jobs.
  • Follow-up is manual. Leads sit in voicemail or an inbox while competitors respond first.
  • Booking appointments takes too many touches. By the time you schedule the site visit, they've gotten other estimates.
  • You know online marketing works but you don't know what's generating revenue and what's wasting money.

How we help consultative product companies

Growth

Fill the pipeline with qualified leads

SEO for product pages, Google Ads for high-intent local searches, review management, and a website built as a lead generation engine, not a brochure.

Operations

Turn leads into appointments, faster

CRM implementation, AI voice agents for missed calls, automated follow-up sequences, lead qualification, appointment scheduling, and estimate tracking that keeps deals moving.

Performance

Speed up the path to appointment

Fast, responsive site experience, Configurator-to-Appointment funnels, AI-powered preference capture, and instant estimate tools. Get buyers invested before the consultation.

Case Study

Texas Metal Works

A quote-based metal fabricator with the same challenges: leads from word-of-mouth, no pipeline visibility, and a website that didn't generate business. We built the growth engine.

Read the full case study →
78%
B2C Growth
Year over year
280%
B2B Growth
New channel
24.87x
ROAS
Paid media
<0.8s
Load Time
Core Web Vitals

Explore our approach

Growth

SEO, ads, lead generation

Operations

CRM, scheduling, automation

Performance

Speed, configurators, funnels

Frequently Asked Questions

How do product companies with consultative sales generate leads online?
SEO for product and service-area pages, Google Ads targeting high-intent local searches (e.g., "garage door installation near me"), review management to build trust, and website optimization that turns visitors into lead form submissions or phone calls. The website should be a lead generation engine, not a digital brochure.
What's the best CRM for appointment-based product companies?
HubSpot is the strongest option for mid-market companies. It handles lead tracking, appointment scheduling, estimate follow-up, and marketing attribution in one platform. For companies with more complex sales processes, we build custom implementations. Umbral implements and customizes the CRM to match how your team actually works.
How do I reduce my cost per lead?
Better targeting narrows your audience to high-intent buyers. Landing page optimization increases conversion rates from the traffic you already have. Lead scoring prioritizes the prospects most likely to close. Faster follow-up prevents leads from going cold. Most companies waste 30-40% of ad spend on leads that never get contacted.
How do I speed up the lead-to-appointment process?
Automated response within minutes of inquiry, self-scheduling tools so prospects book without phone tag, AI voice agents for after-hours calls so you never miss a lead, and automated qualification before the appointment so your team spends time with serious buyers only.

Get a free growth audit for your business.

We'll map your lead sources, identify the biggest gaps in your sales process, and show you where revenue is slipping through the cracks.

Schedule your audit