Modernize how you sell without losing what makes you valuable.

For specialty distributors ready to sell online with the same expertise and service your buyers already trust.

Sound familiar?

  • Customers are buying from competitors who offer online ordering. You're still taking orders by phone and email.
  • Your catalog is in a spreadsheet (or worse, people's heads). Getting pricing to customers takes too long.
  • You know you need B2B ecommerce but the last time you looked, the options were overwhelming and expensive.
  • Manual order processing eats your team's time. Every order requires human touch that should be automated.
  • Amazon Business is eating into your margins. You need to compete on expertise and service, not just price.

How we help distributors

Growth

Go digital. Stay sharp.

B2B ecommerce that reflects your expertise. Customer-specific pricing, account portals, reorder tools, and a catalog that showcases what you know, not just what you sell.

Operations

Connect everything

ERP integration, inventory sync, automated order routing, AI-powered reorder reminders, real-time pricing, and inventory forecasting. One intelligent system of record.

Performance

Make buying fast and easy

Fast catalog search and filtering, product configuration tools, custom B2B ordering funnels, and AI-powered product recommendations. Speed and experience that keeps buyers coming back.

Frequently Asked Questions

What's the best B2B ecommerce platform?
Shopify Plus (strong B2B features since 2024), BigCommerce (native B2B capabilities), or custom builds for maximum flexibility. The right choice depends on catalog size, pricing complexity (contract pricing, volume discounts), and ERP integration requirements. We evaluate and implement all three.
How much does B2B ecommerce development cost?
A full B2B ecommerce build typically runs $20,000-$100,000+ as a standalone project. Through Umbral's embedded retainer model ($8K-$20K/month), the platform is built in phases over 3-6 months alongside growth marketing and operational automation.
Can I keep my existing ERP with new ecommerce?
Yes. Modern platforms integrate with NetSuite, SAP, QuickBooks, Sage, and most ERPs. The key is building the data layer correctly so inventory, pricing, and orders sync in real-time. We architect the integration before building the frontend to ensure nothing breaks.
How do distributors compete with Amazon?
Specialization, expertise, custom pricing, account relationships, faster delivery on niche products, and technical support. Your advantage is depth in a category, not breadth. Amazon can't replicate your product knowledge, your custom pricing tiers, or your ability to advise on complex orders.

Get a free distribution growth audit.

We'll assess your digital readiness, ecommerce opportunity, and operational bottlenecks, and show you a phased path to modernization.

Schedule your audit