Your products are custom. Your digital sales engine should be too.

For custom and made-to-order manufacturers ready to turn their website into their strongest sales channel.

Sound familiar?

  • Most of your business comes from word-of-mouth and repeat customers. That works, until it doesn't.
  • Your website exists but doesn't generate leads. It's a digital brochure, not a sales tool.
  • Quoting takes too long. By the time you respond, the buyer has already gone somewhere faster.
  • You know you should be selling online or expanding into new markets, but the infrastructure isn't there.
  • You're hiring salespeople to grow, when what you need are systems that generate and qualify leads automatically.

How we help manufacturers

Growth

Generate real leads

SEO for capability pages, Google Ads for high-intent searches, and content that positions you as the expert. Turn your website from a brochure into your best salesperson.

Operations

Streamline Quote Cycle

Automated intake forms, quoting workflows, CRM integration, AI-powered lead qualification, and order tracking. Cut time-to-quote dramatically and never lose a lead to slow response.

Performance

Speed up the experience

Sub-second site performance, product configurators for standard items, Configurator-to-Lead funnels for custom quotes, and AI-powered quoting within configurators. The buying experience your competitors wish they had.

Case Study

Texas Metal Works

A custom metal fabrication shop went from local word-of-mouth to scalable online revenue with an embedded team covering growth, operations, and AI.

Read the full case study →
78%
B2C Growth
Year over year
280%
B2B Growth
New channel
24.87x
ROAS
Paid media
<0.8s
Load Time
Core Web Vitals

Frequently Asked Questions

How do manufacturers generate leads online?
SEO for product and capability pages, Google Ads for high-intent searches (custom fabrication near me, precision machining quotes), content marketing for problem-aware audiences, and trade show follow-up automation. The key is targeting people who are actively looking for what you make, not broadcasting to everyone.
Do I need a product configurator?
If you sell configured or custom products and your quoting process takes more than 24 hours, or you lose buyers to faster competitors, yes. A configurator lets standard configurations self-serve while routing complex quotes to your team automatically. It reduces time-to-quote by 60-80% for standard items.
How much does a manufacturing website cost?
Depends on complexity. A custom configurator plus full site rebuild typically runs $15,000-$50,000 as a standalone project. Through Umbral's retainer model ($8K-$20K/month), the site is built over months as part of an ongoing embedded engagement that also covers lead generation, operations, and AI.
How do I reduce time-to-quote?
Automate the intake process (structured forms instead of emails), build a self-service configurator for common configurations, route complex quotes automatically based on product type, and provide instant estimates for standard items. Most manufacturers can cut time-to-quote by 60-80% for standard products.

Get a free manufacturing growth audit.

We'll assess your digital presence, lead generation potential, and operational bottlenecks. We'll show you where the biggest opportunities are.

Schedule your audit