Amalgamy.ai
Project overview
We delivered a brand refresh and site rebuild, followed by B2B pipeline development, sales collateral, and a content marketing strategy to build trust and drive awareness for Amalgamy's AI/HPC orchestration platform.
Client
Amalgamy.ai
Date
October 2024
Industry
AI / HPC / Cloud Infrastructure
Services
Growth Engineering
Amalgamy.ai process
The challenge
Amalgamy.ai had a powerful AI/HPC orchestration platform with partnerships from NVIDIA, IBM, and AWS — but their brand and go-to-market materials didn't communicate their value proposition clearly. They needed pipeline, trust, and awareness in a technical B2B market.
Our approach
We executed the same brand refresh and site rebuild playbook proven with their parent company ThisWayGlobal, then extended into B2B pipeline development, comprehensive sales collateral, and a content marketing and LinkedIn posting strategy to build trust and drive awareness.
The results
Increased pipeline through combined brand trust and outbound efforts. The content marketing strategy and LinkedIn presence established Amalgamy as a credible player in the AI infrastructure space, supporting sales conversations with enterprise prospects.
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